LG's Optimus L-Series smartphone sales surpass 10 million

LG's Optimus L-Series smartphone sales surpass 10 million
The company comments on the "one-size-fits-all" approach of its competitors while celebrating the milestone achievement.

LG Optimus L7
LG announced that it has sold more than 10 million units of its Optimus L-Series smartphones worldwide. The South Korean electronics company describes the achievement as a proof that there's a demand for ''attractive smartphones with distinctive -- not “me too” -- styling''.

The announcement covers the entire range of LG's L-Series, which includes phones like the compact LG Optimus L3, the medium-sized L7, and, more recently, the Optimus L9 with its 4.7 inch display.

The company names ‘L-Style’, a design philosophy that combines 'timeless design' elements with small and eye-catching details, as one of the main driving points that differentiate its products from the competition.

“This milestone demonstrates the importance of delivering smartphones with stylish design, comparative size of display and enhanced UX features,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company.

“Whereas other manufacturers are putting all their eggs into a one-size-fits-all phone, our strategy is to develop mobile products for all types of customers according to their individual needs and lifestyles.”
Optimus L7

We quite enjoyed our time with the LG Optimus L7 that we reviewed several months ago. More specifically, we were quite impressed with the amount of things you get for a very modest price. Not only does the L7 easily stand out from rows upon rows of identical looking slabs thanks to its sleek and stylish design, but it also comes with a spacious display, and all the connectivity features you'd require from a modern Android smartphone.



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