Smartphones hit the one billion mark

Smartphones hit the one billion mark
The worldwide population of smartphones has reached 1 Billion, according to the latest research of Strategy Analytics. It's believed the historical milestone was hit during the third quarter, taking around 16 years since the emergence of the first smartphone.

Header - Samsung Galaxy S3
The astonishing rate smartphones have gained momentum is truly impressive, considering that in the third quarter last year the global number of smartphones in use was 708 million, according to Scott Bicheno, Senior Analyst at Strategy Analytic. The jump in smartphones sales to 959 million in Q2 2012 (around the time the highly successful Samsung Galaxy SIII launched) largely contributed to the important milestone, which in turn was made possible by the lowering costs and widespread availability of smartphones.

Even though the 1 Billion mark roughly translates to one-in-seven people around the world owning a smartphone, the potential for growth in the world is yet to be fully explored.

''Smartphone penetration is still relatively low'', argues Neil Mawston, executive director at Strategy Analytics, ''most of the world does not yet own a smartphone and there remains huge scope for future growth, particularly in emerging markets such as China, India and Africa''.

And, according to Neil, the number of active smartphones will only sky-rocket in the years to come: ''The first billion smartphones in use worldwide took 16 years to reach, but we forecast the next billion to be achieved in less than three years, by 2015.''



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