Samsung Galaxy SIII - The Next Big Thing? - part 1

Samsung Galaxy SIII - The Next Big Thing? - part 1
After what seemed like a lifetime of speculation about the specs, ever-present hype and record-breaking number of preorders, the beast was finally unleashed. An impressive 10 million is what Samsung reports the sales of Galaxy SIII have reached since its launch less than 2 months ago. So what makes Samsung Galaxy SIII so remarkable to be able to skyrocket to the top of the highly competitive and crowded Android market?

Galaxy S3
To start with, it's the latest milestone product from Samsung. Not only is Galaxy SIII tasked to bear Korean giant's proudest technical achievements, but it also must showcase company's vision of the future of mobile. To follow in the footsteps of a highly-successful predecessor - that's quite the task, so the question we shall be trying to address throughout this 2 part review - is Samsung Galaxy SIII the next big thing?


Currently Samsung offers two color variants to choose from in UK: Pebble Blue and Marble White. While the first one is more conservative and reminiscent to Samsung's classic color scheme, the more expressive Marble White variant is equally desirable and fits well with a formal suit or casual clothing alike.

At first glance, Samsung Galaxy S3 stays true to the minimalist styling of current crop of touchscreen phones. Smooth, rounded-off corners seamlessly meet the back of the phone in a manner similar to a pebble. Combined with the slim waistline - just 8.6 mm - the phone effortlessly slides into pockets or rests in user's palms despite the very respectable dimensions of the screen.

The number of physical buttons has also been kept to a minimum, but users coming from Galaxy S2 should feel right at home here. The dedicated home key rests justs below the expansive touchscreen, flanked by two capacitive 'menu' and 'back' buttons that are normally hidden from the view. The two remaining physical buttons - the volume and power/ screen lock keys - are located on the left and right side respectively.

Overall, the design of Samsung Galaxy S3 accomplishes exactly what it was set out to do. It's functional, robust and unobtrusive at the same time, thus ensuring that Galaxy S3 will satisfy a truly diverse audience.
Galaxy S3 - front detail 1


The overwhelming part of the design is, of course, the formidable 4.8 inch screen. The moment the Super AMOLED display lights to life, however, it overwhelms not just the design but also user's senses - it's that visually impressive. The richness of the displayed color pallet is further augmented by the sharpness of the HD panel that offers an incredible resolution of 1280x720 pixels. To ensure that the screen remains scratches free, the complete front fascia of Samsung Galaxy SIII is covered by the highly resistant Corning® Gorilla® Glass.

So how does a smartphone with such large display handle in daily use? Surprisingly well, to be honest. The touchscreen is, after all, the primary means of input, and having increased work space makes it considerably easier to use the virtual keyboard as well as operate with the smaller elements of the user interface. And thanks to the crisp HD resolution, the Galaxy SIII can also serve as a prime entertainment center for watching movies or reading office docs and comics on the go. Browsing the desktop version of web sites in particular has been an exquisite experience due to the smaller text still remaining legible, thus minimizing the need of using the zoom feature. To conclude here, the screen of Samsung Galaxy SIII seems to hit the sweetspot for those consumers who find themselves looking for an extra bit of screen space on their smartphones, but at the same time wouldn't necessarily want to be lugging around a tablet-sized device.
Galaxy S3 - front detail 2


To justify its high-end status, the Galaxy S3 is filled to the brim with cutting-edge features, and has that extra umph under the hood to execute most tasks at a break-neck speed. To start with, the flagship from Samsung comes packing with quad-band 3G, Wi-Fi (a/b/g/n version) and Bluetooth 4.0 (A2DP). The line of different connectivity options still goes on with A-GPS and something relatively exotic at the moment - NFC (Near field communication) - which enables a more immediate transfer of various useful data (such as contacts or photos) between compatible devices.

Similar to its predecessor, Samsung Galaxy SIII is well poised to top the performance benchmarking charts with its all-powerful quad-core Exynos CPU and Mali-400MP GPU. When compared with the dual-core running majority of smartphones, the increase in performance is especially noticeable while streaming 1080p YouTube videos or playing .MKV (H.264) FullHD movies. Naturally, the specs of Galaxy SIII are also more than adequate to ensure the best possible gaming experience in complex 3D titles.

To supply the powerful flagship droid with enough juice, Samsung has managed to fit a whopping 2100 mAh battery (user-replaceable) in Galaxy SIII without sacrificing its slim form factor. And while the battery life sadly won't break any records, under moderate use of all its features the Samsung Galaxy SIII will keep on running until the end of the day.

Stay tuned for the second, final part of our review where we go into detail about the pre-installed apps and services on Samsung Galaxy SIII!


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