Leading Apple’s latest release is the iPhone 17, debuting in a stunning range of colours: Blue, Black, White, Sage, and Lavender. Lavender, in particular, is expected to be a standout favourite as Apple introduces this fresh colour palette for the 17 series.

The handset boasts a 6.3-inch display with a 120Hz refresh rate, delivering fast, smooth, and seamless performance. With ProMotion technology, peak outdoor brightness, and up to 8 extra hours of video playback, this is Apple’s most impressive display yet.

Performance has also taken a leap forward faster and more efficient than ever before. The upgraded 48MP camera system offers four times the resolution of the iPhone 16, with new tap-to-rotate features that let you easily adjust shot angles. Fine details and overall image clarity are noticeably enhanced.

Finally, durability gets a major boost with Ceramic Shield 2, now making the iPhone 17 three times more scratch resistant.

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The iPhone 17 series makes its debut as the first ever ‘Air’ model in Apple’s lineup. Replacing the previous ‘Plus’ edition, it’s been engineered to be the lightest iPhone to date. This addition is available in colours skyblue, lightgold, cloud white and space black.

The iPhone Air is Apple’s thinnest phone yet, measuring just 5.6mm. But don’t let its ultra-slim design fool you, this device is packed with advanced technology. Powered by the new CI X chip, it’s twice as fast and delivers unmatched performance.

Despite its lightweight build, the iPhone Air is remarkably durable, crafted with 80% recyclable titanium. It also houses Apple’s most impressive battery to date, offering all-day power. Thanks to the NI chipset, users can enjoy seamless wireless connectivity, making this handset both powerful and efficient.

The camera system introduces groundbreaking capabilities, including Dual Capture, which records simultaneously from both the main and selfie cameras. Perfect for vlogging or capturing every angle of a moment, this innovative feature is set to make the iPhone Air a fan favourite.

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Rounding off the new 17 series is the iPhone 17 Pro, Apple’s most advanced handset yet. It features the largest battery ever in an iPhone and is powered by Apple’s most powerful chip to date. A cutting-edge thermal system keeps the device cool, protecting the large battery from overheating and ensuring consistent, durable performance.

Built for sustained power, the 17 Pro delivers 40% better performance than the iPhone 16. Apple also confirms it offers the longest battery life ever, with up to 39 hours of video playback.

Durability has been enhanced with the toughest Ceramic Shield yet and an anti-reflective coating, giving users both resilience and an exceptional viewing experience.

For creators, the 17 Pro is a standout choice. Its advanced camera system includes 4x and 8x zoom, plus a 3D sensor-shift stabilisation for sharper, more detailed images. Combined with high dynamic video quality, it’s designed to capture every detail with precision.

Available in Silver, Blue, and a striking new Orange, the iPhone 17 Pro could be one of Apple’s biggest successes yet. For the latest information and to be first to pre-order register your interest now for the iPhone 17 Pro check this out here and the 17 Pro Max here

As mentioned on the live event along with the 17 series is some exciting new launches for the new Apple watches and the Airpods Pro 3. All of these new and exciting inventions will be available from the 19^th of September.

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