Apple unveiled the new iPhone 17e last week, and it’s already turning heads, especially with its stunning soft pink finish, a colour we haven’t seen since the iPhone 15.

Available in Black, soft pink, and white, the iPhone 17e keeps things stylishly simple while delivering impressive performance. It features a 6.1-inch Super Retina XDR display, strengthened with Ceramic Shield 2, offering up to three times greater scratch resistance and improved glare reduction compared with the previous generation.

The lightweight aerospace grade aluminium frame provides durability without added bulk, while the IP68 rating ensures reliable protection against water, dust, and splashes. Ceramic Shield 2 protection also comes standard across the entire iPhone 17 line up.

Powered by the latest A19 chip, the iPhone 17e delivers smooth speed and responsiveness for everything you do. It also introduces Apple’s advanced C1X cellular modem, offering up to twice the performance of the C1 modem found in the iPhone 16e.

Designed for dependable all-day battery life, the iPhone 17e maximises efficiency through Apple silicon, the C1X modem, and the intelligent power management of iOS 26. With USB-C fast charging, you can power up to 50% in around 30 minutes. It also supports MagSafe and Qi2 wireless charging up to 15W, delivering double the speed of the 7.5W Qi charging available on the iPhone 16e.

Photography is another standout feature. The iPhone 17e captures beautifully detailed photos in any lighting, including low-light shots with Night mode. Its advanced 48MP Fusion camera includes an optical-quality 2x Telephoto, effectively giving you two cameras in one for greater versatility and tighter framing. Shoot in ultra-high 48MP resolution for maximum detail, or use the 24MP default setting for excellent image quality with share-friendly file sizes.

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